The Story. Our exclusive narrative begins with a design style we call, Classic Modern American. It highlights the charm and lifestyle of the West Chester area in a modern way: Refined and clean lined modern interior; Sophisticated and casual sensibility; Inviting color palette with mixed metal finishes. The design style features natural tones and references seen in the local landscape:

• Chestnut trees: the columns at the main entry are transformed to tree-like forms in a polished black, Venetian plaster finish; this shape takes inspiration from a chestnut tree which is common for its strong foundation; the columns stand to the ceiling’s wood metalwork detail which simulates tree leaves blowing in the wind
• Star-like details: stars shaped patterns, (terrazzo with soft metallic tones), are up-lit and floor inset to surround the columns; they also symbolize roots of the chestnut tree
• Organic Leaves: A hand crafted bronze chandelier simulates floral petals hanging from a tree branch to soften the hard surfaces
• Equestrian: an oversized graphic of a gray horse seems to gallop through the space, reflecting the Chester County equestrian experience; a quiet lounge is designed like the comfortable and private interior of a horse carriage

Chester County offers an area rich in American history with references to the Revolutionary War, Abraham Lincoln’s journey to the presidency, as well as the 3,000 charming structures in West Chester that were built before colonial times. These details were used to build the story in a modern and thoughtful way:

• Horse hitching posts frame the main entrance; illuminated pedestals flank they entry where custom cast bronze horse sculptures stand with prominence
• High volume ceilings in a narrow spaces offers an intentional nod to the historic small shops and streetscapes of West Chester; Indoor glass walls with ebony wood frames are simulate a view to a quaint boutique in town
• Polished concrete floors depict gray cobblestone streets; gray wool and flannel textiles are reminiscent of a soldier’s jacket

Areas throughout the building serve as Experiences that provide comfortable gathering spaces, and intimate seating for social connectivity. Maintaining these connections is trending among Gen Y and Boomer markets, and the target audiences value health and wellness, looking for indoor spaces that extend to the outside. Spaces that are adaptable and flexible, and allow small private seating pods in a spacious environment is most effective.